I had a realization this weekend while watching college football…bear with me if you’re not a football fan, I wasn’t either until two of my three kids headed off to SEC schools. Lol.

But after the game, this analogy really hit me, and I just needed to share it with you…

Intention plays a role in EVERY success we have.

but there’s more to it than that…

If you’re a college football fan, you saw a great example of intention over the weekend. Alabama played Georgia, and Alabama was supposed to lose.

Every analyst, including a game-projection model run 10,000 times, had undefeated Georgia winning BIG. They were 12-0, while Alabama suffered an early, unexpected loss to Texas A+M and just barely beat Auburn last weekend.

So everyone, even diehard Alabama fans, predicted a loss for Alabama, which would have likely taken them out of contention for the playoffs and national championship….

And yet…

From the start, it was all Alabama.

Whether you love Nick Saban, hate him, or don’t know who the heck he is, he and his team showed us this weekend that strong intention leads to success.

When you have the intention of doing something, you’re not hoping, wishing, or desiring that it happens.

Intention means you’re GOING to make it happen.

Whatever it is, YOU’RE going to make it happen.

And Nick Saban and the entire Alabama football team MADE IT HAPPEN when the odds were clearly against them.

But here’s something else about intention I started thinking about after that game.

(We can all use this valuable lesson when building a better practice…)

As practice owners and managers, we often have the intention of making our practices a success. No question about it, we want to do more, help, and achieve more in the practice. We want to help more people.

But if we’re the only ones with that intention, it can get exhausting and make us want to give up.

Have you ever felt exhausted and alone? Like you were the only one pushing things forward? Have you ever reached the point where you were so exhausted you wanted to give up? To give in and sell out?

If so, you’re not alone. Many, if not all of us, go through this at times.

The best solution is the one Nick Saban showed us all this past weekend.

Getting all of your team members on board, all having the same intention and the same drive forward toward a common purpose, WILL result in huge wins for patients and the practice!!

In your case, by putting everyone’s attention on helping patients get the care they need to recover, you can create the intention of HELP; something everyone can get on board with.

When the entire team is focused on helping patients, the practice and your patients WILL win!

Here are some areas where everyone at your front desk must have the intention to help:

  • Converting new patients and getting them to arrive for care
  • Preventing same-day cancellations and no-shows
  • Handling objections to getting in for care
  • Scheduling out the full POC and getting patients seen for their prescribed visits
  • Handling financial objections and creating value
  • And prevention of patient dropouts

One area where YOU need to have strong intention is on your recruiting and hiring lines.

Potential recruits need to know the practice’s intention – to help ALL people get the care they need and deserve to recover fully – and they need to be on board with that from the very start…if they aren’t, your patients and the practice will struggle.

Before I go, I have a few questions for you:

What is one intention you’ve had that ended in the desired result you were looking for?

What’s one area of your front desk that you need help creating the intention of helping all patients get the care they need and deserve to fully recover?

As always, I hope I have given you something new to think about.

If you’re ready to turn your intentions into action, learn more about our front desk training here.


I’m Dee

As a practice owner, former manager, and the Front Office GURU, I understand the difficulties you face because I’ve been there. And my programs provide the solution.

Are you struggling to train your front office team? Unsure how to go about establishing a proven training program for your front desk? Not sure where to start or what your options are?

Then schedule a FREE Discovery Call to learn more about my programs.

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At Front Office GURU, we offer two main training options for you and your Patient Care Coordinators.

Your first option is my virtual academy where you and your team will work through video-based lessons and apply the implementation provided in your lesson workbooks. Your other option is my flagship program where you work one-on-one with me as I guide you through my Basic Patient Care Coordinator Program.

You can learn more about each program below:

The Front Office GURU Training Academy is an online training platform for you and your Patient Care Coordinators! It’s great for team building and establishing successful systems and training for your front desk. And the BEST part? YOU don’t have to recreate the wheel – it’s ALL done for YOU, and you can follow along the path I’ve set or go straight to that one problematic area you want to fix!!

Getting started is super easy…make your payment, open your welcome email, set up your account and off you go. I’ve even provided training instructions to help you along the way…

Your Patient Care Coordinators will feel welcome and supported as the training is ALL about them. Click HERE for more info and get started right away!

Not sure what’s best for you and your team? Or looking for more info and pricing on my guided Basic Patient Care Coordinator Program? CLICK HERE to schedule a FREE Discovery Call.

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